Our Story

  • 1979
  • 1980
  • 1981
  • 1982
  • 1983
  • 1984
  • 1985
  • 1986
  • 1987
  • 1988
  • 1989
  • 1990
  • 1991
  • 1992
  • 1993
  • 1994
  • 1995
  • 1996
  • 1997
  • 1998
  • 1999
  • 2000
  • 2001
  • 2002
  • 2003
  • 2004
  • 2005
  • Start
    1979 - Gear Shop 1979

    1979

    It all started back in 1979, in a shed, in Calgary, Alberta.

    Since its earliest unpolished days, snowboarding, like any other growing sport, has developed and changed and evolved over time. It’s long been championed as an open playground of expression — not constrained by any measures of conformity. And along the often bumpy ride — since snowboarding was as outlaw as the Wild West — there’s been one faithful companion riding shotgun: Westbeach. T

  • 1983 - Champions 1983

    1983

    We were always there.

    When snowboarding was just a young punk, we were there. When it went through its shameful neon days, we were there. When resorts begrudgingly allowed it, we were there. Evolution of parks and pipes — check. Movement to the backcountry — check. Mainstream status, mega superstardom, Olympics — check, check, check. We were there. Not only were we creating trendsetting threads for our riders, we were nurturing the entire scene from the ground up with events like the legendary Westbeach Classic. Epic times that came to define an era and create memories that will last beyond a lifetime.

  • 1984

    1984

    1984 Hunting fresh powder lines in BC

    1984 Riders like Westbeach OG John Kamitakahara start paving the way on BC hills, hunting fresh powder lines. 

  • 1986 - Winner 1986

    1986

    We're just getting started!

    We’re looking to the future and we’re just getting started. Just as riders from around the world ply their unbridled talent to push their craft, we’re still proudly putting our Canadian stamp on snowboarding’s permanent record, in the process, creating a lifestyle to be built upon for generations to come. The mountains of British Columbia are our backyard, it’s here we throw grassroots events like the Westbeach Chinese Downhill to stoke our good friends, supporters and neighbours. We’re still in tune with who we are and what we do.

    There aren’t many snowboard brands that have been around as long as we’ve been doing our thing. But our philosophy has never changed. Plain and simple: Westbeach products are 100% made for snowboarding. Every nuance of every technical feature and design element is focused on the sole purpose of making a day of snowboarding with friends that much more enjoyable.

  • 1989

    1989

    Westbeach Classic starts.

    Rob Rebagliati wins the halfpipe event and gets the cover of Transworld that day

  • 1992

    1992

    Kevin Young wins the classic

    1992 Kevin Young wins “The Westbeach Classic” while riding for WB. Teammate Devun Walsh and him introduce the “jam format”. Seen for the first time, now the norm.

  • 1997

    1997

    “The Westbeach Classic Big Air”

    Westbeach rider Chris Brown wins “The Westbeach Classic Big Air” in front of 10,000 at the bottom of Whistler. Hot tubs, nudity, booze, parties, and fireworks ensue.

    In the same year Westbeach becomes affiliated with Morrow Snowboards.

  • 2013 - Now 2013

    2013

    Westbeach Chinese Downhill

    Westbeach rider Joel Loverin wins the “Chinese Downhill”, if there’s a guy who isn’t afraid to straight line anything, its him. 

  • Here and now
    2014

    2014

    35 YEARS DEEP and Forever Young

    35 YEARS DEEP, and Forever Young; Westbeach stays true to its roots, developing outerwear and clothing for those who love snowboarding and spending time outside with friends.