Since its beginning in 1979 Westbeach has continually changed. From its origins as a store in Calgary to becoming the global, internationally recognized, Snowboard brand it is today. Westbeach embraces change, and thrives on the opportunities that change presents.

Snowboarding has also changed from the early days of t-nuts and leashes, and being banned from the slopes, to the "super" parks and pipes of today. We embrace all aspects of the Snowboard lifestyle; we design and manufacture clothes to keep you riding harder, faster, better and stronger. Not to mention looking good!

Life, like Snowboarding, is all about change; it is how we react to a change that defines who we are. Change is inevitable and unpredictable. That is why we strive to live in the moment, the here and now, because that is all there is.

"Our lives are shaped by what we love... “ Westbeach is all about people who love Snowboarding; it's as simple as that.

The Westbeach Timeline

1979Westbeach founded in Calgary as a retail store.
1980Westbeach store carries leading skate and surf brands.
1981Burton introduces it's legendary Backhill board.
1984Michael Jackson's "Thriller" rocks the nation
1987Westbeach is one of the first companies to make snowboard specific outerwear and the Westbeach Vancouver store is founded.
1989Westbeach Classic starts. Rob Rebagliati wins the halfpipe event and gets the cover of Transworld that day.
1990The iconic Westbeach Three surfer logo introduced.
1991"The Westbeach Canada Snowboard Classic" moves to Blackcomb. Rob Morrow wins Pipe. Many years of mayhem ensue. Cheers to good times!
1992Kevin Young wins "The Westbeach Classic" while riding for WB. Teammate Devun Walsh and him introduce the "jam format". Seen for the first time, now the norm.
1993Westbeach introduces "Gunz Jeans", a.k.a. oversized jeans, to market and defines the look of snowboard outerwear. Kevin Young on Westbeach, and Ingemar Backman, pioneered the rodeo flip. All next season kids crash on their heads' trying to get inverted. Team included Devun Walsh, Kevin Young, Dionne Delasalle, Roberta Rodger, John Boyer, and Sluggo
1994"The Westbeach Classic" includes new event, the "Boardercross". Terje Haakonsen wins both the Halfpipe and Boardercross events. WB cheerleaders break men's hearts leaving them lusting for more.
1996Todd Richards wins newly introduced "The Westbeach Classic Big Air event". Fireworks and nudity ensue. Westbeach opens European Headquarters in Innsbruck.
1997Team rider Chris Brown wins "The Westbeach Classic Big Air" in front of 10,000 at the bottom of Whistler. Hot tubs, nudity, booze, parties, and fireworks ensue.
1998Team comprised of Tyler Lepore, Josh Dirksen, Andrew Crawford.
1999Epic season.
2000The new millennium is sworn in and Westbeach chugs lots of Rye whiskey to celebrate the world not ending.
2001Team Rider Jon Cartwright scores the cover of Transworld’s Photo Annual. Nice one Jon!
2002Westbeach introduces DWR streetwear – durable waterrepellancy, that is, meaning clothes that don’t get dirty or beer stained.
2003Jon Cartwright gets the cover of Snowboarder mag jumping over fire. Hot damn!
2004Team rider Marc Andre Tarte does the first ever cab 1260 in the Innsbruck Air & Style.
2005Westbeach introduces Sub 79 and Cordova lines to give wider choice of product.
2006Westbeach releases Phenom Jacket. The world's first breathable, waterproof, photo luminescent jacket. Westbeach Introduces Sub 79 and Cordova lines to give wider choice as snowboarders’ lifestyle and clothing styles continue to diverge and evolve. Waterproof tweed and jacquards expand the fabric offerings.
2007Long serving team rider Danny Wheelers Sky Rocket movie is cover mounted on Pan European mag Onboard and is watched by 100,000 people.
2008Westbeach Peak to Creak C_Change Jacket sets the benchmark for breathability in Snowboard Outerwear. Westbeach starts AIRTIME series of video podcasts in a effort to put the mischief back in snowboarding. Sling shots, hooligans, and tits are part of the fun.